Digital Baptism. Identities Morphology transform from the medium.
2021
Digital Baptism is a campaign that serves as a real-time experiment exploring how individuals can craft fake identities or adopt different personas on social media platforms. We engage with individuals on social media, conducting a real-time observation to understand the dynamics of their online and offline presence.
Vibe Experience
Joan Claret, Júlia Martínez & Paula Ferrés
Focused on Instagram and its diverse features, spanning photo and video posts to interactions through likes and comments, the project explores the crafting of a highlight reel.
Each user builds a persona, projecting an image that may resonate with their genuine selves or values but can also take the form of a distorted version.
The project aims to articulate the concept of fake identities and elucidate the processes that contribute to their formation.
To accomplish this, we enlisted 3 pairs, involving a total of 6 individuals.
We captured video footage and compiled a comprehensive document report. For those keen on a deeper dive, you can download the detailed report here.
Each user builds a persona, projecting an image that may resonate with their genuine selves or values but can also take the form of a distorted version.
The project aims to articulate the concept of fake identities and elucidate the processes that contribute to their formation.
To accomplish this, we enlisted 3 pairs, involving a total of 6 individuals.
We captured video footage and compiled a comprehensive document report. For those keen on a deeper dive, you can download the detailed report here.
To accomplish this, we enlisted 3 pairs, involving a total of 6 individuals. We captured video footage and compiled a comprehensive document report. For those keen on a deeper dive, you can download the detailed report here.